software products. IBP is the more important product. With it, you
can optimize your site, and promote it for maximum search engine
product, ARELIS, is a link popularity management tool. Both are very well
designed, and have lots of awards to back them up.
offers a fully integrated set of tools that will do
just about anything you want with regard to web promotion. They offer a 14
day free trial, and rank very well at alexa. Very
First Place Software
offers a wonderful program that also "does it all." It
is fairly inexpensive, easy to use, and comes with an online video
tutorial that makes learning painless and fast.
Also, if you want help with promotion, but don't want to shell out for a
stand-alone program, take a look at
They both rank well at alexa and have clean web
environments to work in.
For those of you
who would rather have someone do the optimization and submission for you,
For the ultimate in fully automated (but you need to "do it yourself
first") company, you just can't beat
www.sitesell.com . At SiteSell, you do the
work, but this amazing company, headed by Ken Evoy, takes care of all the
electronic matters behind the scenes. All you have to do is follow the
Go to page
submission more submission
The use of
paid inclusion technologies is on the rise. With this method, you can
essential "pay" your way to the top. It is not too expensive, and can
bridge the gap between free engine ranking and the PPC's. To make this
easy and fast (and not too expensive...) I recommend:
. These guys have a simple methodology and a clean
interface. They offer a "test drive", and keep your focus on
They offer a combination of three programs - Direct
Submit, Trusted Feed, and PositionPro.
Smart, Open Directory, AOL).
are different than search engines.They have actual humans reviewing your
website and determining how high - or even if - you should be listed.
Because they capture a substantial part of the visitor traffic, you
want to make directories a part of your campaign.
Yahoo! To get started, visit
http://docs.yahoo.com/info/suggest/Snoop around this page, and listen to what Yahoo is
trying to tell you. In general, the more you follow the rules, the better off you will be.
DMOZ (Open Directory) . Go to
Even though a listing with Open Directory
translates to less traffic than one with Yahoo, it is still worth doing -
and its free!
LookSmart. Go to
While they were originally a pay-for-listing
directory, like Yahoo, they are now moving to a Pay-Per-Click
The other directories, such as
MSN, AOL, Alta Vista and
are automatically covered when you submit to the big three
FindWhat, 7Search, Xuppa, E-Pilot, etc.). These companies allow you
to bid for keyword placement. Each one has a different set of rules and
Overture is the largest of the pure