Google Adwords represents a giant leap forward for the local Internet marketer.
With Adwords, a small business can attract regional
traffic to its website, and convert these visitors into
addition, Google Adwords offers a simple method for
testing copy and offers. Their reporting is very simple
to follow, and the program continues to gain momentum.
begin learning how to integrate Google Adwords into
your overall marketing campaign, one of the first thing
you can do is go to www.adwords.google.com.
At their main page, you will find tons of information
about how the program works, as well as a way to begin
advertising on today.
you read the information provided by Google itself,
there are several other you can use to get the most out
you will find a nice e-book called, "21
Ways to Maximize ROI on Google Adwords Select."
This book, written by Andrew Goodman, goes over
much of the nuts and bolts of Adwords, including
keyword selection, bidding, relevancy, conversion
and more. (Cost: $49.00)
similar offering is available from Ashwin I. at http://www.masteringadwords.com.
This e-book, entitled, "Mastering Google Adwords
- A Comprehensive Guide to Optimizing your Adwords
Cost-Per-Click Campaigns," goes into general
methods of bidding, placement, etc. It also
covers the use of different Adgroups to lower overall
campaign costs and raise ROI. (Cost: $24.95)
may I recommend Ad Word Analyzer, by Jeff Alderson. http://www.adwordanalyzer.com
This is actually a software product
designed to help you design and impliment a successful
Adwords campaign. Using Ad Word Analyzer, one can
search for unused keywords, save time and money
placing bids, and get the most bang for your buck
online. (Cost: $67.00)