Pay per clicks
(PPC's) compliment natural traffic and are a very powerful way to drive
targetted traffic to your website.
The big players are listed below, along with a brief review of each. Below
them are other resources, software and suggestions to help you get the
most our of pay per click advertising.
When considering a
PPC campaign, it is very useful to read some of the many resources available
online. Not all "clicks" are worth the same to you, and, since this is your
money being spent, it is wise to look before you leap. Finally, be sure you know
how to measure and track your success with the various providers. Tracking is
everything when it comes to pay per click marketing.
1. YAHOO! Search Marketing
Overture is the largest of the pure PPC search engines. It serves website
listings to Yahoo, MSN, Excite, HotBot, AllTheWeb, AltaVista and
The upside is the reach, and the power of this PPC. The downside is its
pricing policies (minimum bid = $0.10), and its tendency to promote its
For the average small business, Overture may be too expensive. But,
because of its size, I am listing it here.
After Overture, the next PPC one might wish to use is FindWhat. Although
this PPC is not a big as Overture, its minimum bid is only $0.05 (just
recently raised from 0.01), and its partners include Excite, WebCrawler,
MetaCrawler, and DogPile.
It also powers Lycos'
, which places context-sensitive ads on relevant webpages, similar
Kanoodle is an
up-and-coming PPC that warrants serious attention. They are friendly, and
offer quality service at a very affordable price.
Google AdWords is a a
wonderful addition to the PPC arean, especially for small business. With
Google AdWords, you can design your ad, decide on how much you are willing
to bid, see what your projected position might be, and place a limit on
your daily maximum budget.
To learn more about this
user-friendly PPC, go to
or log onto Google's
AdWords homepage and take their Quick Tour or read their program details
Other pay per click
search engines that you may wish to investigate include:
There are various
resources that can make the process of listing with the pay for click
search engines easier and more profitable. My two favorites are
This company has made it
easy to use PPC's with their popular BidManager. They also have a
ProfitBuilder that tracks conversion, and several other unique tools to
make your local Internet marketing campaign more
This website, headed by Sumantra Roy, offers a lot of good information on
pay per click advertising. It also offers several email study courses, a
newsletter, several PPC package deals for those who want assistance with
their pay per click campaigns.