to ensure that your website
makes you money "around the world and around the block."
When considering how you will make money
with your website, be sure to use several of the resources available today to
check and double check your calculations. Making money online takes work and can be
harder than it looks!
Some traffic estimates are overstated, and there
is a lot of misinformation as to how much people earn on the Internet. Do your
homework. And take advantage of the links and financial resources here at
NetLocal. These are all "best practices" vendors and are here for your benefit.
And, as you define how you will make money online, don't get stuck on
just one income model. It is better to have many streams of revenue rather than put all your eggs in one basket!
If you are in a service
business, the obvious way you monetize your website is by
attracting new customers (clients, patients, ...) and rendering your
services to them, for which they pay you a fee. Your website will work for
you in this regard if you set it up correctly.
The key is to optimize
your website around a single theme, and to target your home
page and subsequent pages around regionalized
(NOTE: There are many
service sellers who can market there services more globally. Website
consultants, for example, do this. For the purposes of
, we will focus on small
service providers whose customers come from a geographic area with a
radius of thirty miles or less).
What is a "regionalized
Let's say you are a
dentist, and want to increase the number of patients coming to your office
in Pasadena, California. You may already have a website with the URL of
your office name (for example, www.wilson.com). What you would do is keep
this name, but change your title, first keyword, description, heading,
body content, and links, all to include your city and your
Therefore, you website's
main "keyword" would be "pasadena dentist." (without the quotation
Your website homepage
title might then be Pasadena dentist Dr. Lawrence Wilson - Cosmetic and
The first keyword in
your META keyword description would be "pasadena dentist" (without
quotes). And so on...
You get the idea. The
point is that you target your local Internet marketing campaign by
including your city (and possibly state), along with the service you
You could then market
yourself in other ways, around other phrases such as pasadena implant
dentist, pasadena cosmetic dentist, etc. These would become other pages,
or could be part of an
What if you do not have
a website yet? No problem. Go to NetworkSolutions
, or Nameboy
and see if a good name
is available. Don't register it yet!! - Just check to see if you can get,
"www.pasadena-dentist.com" for example. Even though this does not have
your business name, it is actually better than the one that has your
office name in it.
So how do you know what
service word to use, after your city? Easy.
The secret is to
research which keyword (phrases) people are using to seek the service you
provide, and to then organize your local Internet marketing campaign
around these words.
A great resource for
keyword research is
This tool lets you
search for the popularity of a keyword or phrase, and then - and ONLY
then, choose it as the focus for your website.
Another tool that can help in
this matter is
Overture's Search Term Selection
You can use it to see what phrases people are entering to find services
like the ones you deliver. You can also use it to see how much potential traffic
you can "buy."
is also a handy ROI calculator there, to help you decide how much you can
afford to pay per click, based on your conversion ratio and revenue per visitor.
Finally, explore other
. Our website is
dedicated to providing resources, links, information and services to help
make your local Internet marketing campaign a success!
If you are trying to
sell a product online, then your goals are different than service
In a service business,
you target by region. In the world of direct product sales, you target by
principles behind the two campaigns are similar. The only difference are
that, in a product-based business, you can monetize your website by
marketing to both local and global prospects.
Let's look at each of
these situations in turn.
First, for those buyers
who live in your geographic region (within thirty miles), you want to
satify their searching by including your city, just as with the service
sellers. So, you may wish to create a separate website, and name it
Then, simply follow all
the rules for construction and optimization as per the service sellers
see other pages at
Now for the "other"
part. Since you can sell around the world, you want to create
a website with all your products presented, and available for purchase,
and use the keyword selection tools mentioned above
Overture) to find
a niche that has enough traffic to be worth you while, but not too much
You are free from some
of the constraints that are present in local Internet marketing.
But you have a new parameter - product targeting. Investigate,
learn, dig and discover all you can about the ways of building traffic and
optimization of your website. Then, give it a rip! The beauty of the
Internet is that you can usually correct any mistakes you might
A third way to monetize
your efforts online is to join and promote affiliate programs.
This might seem like an
easy thing to do, and it really is - in theory. The hard part is making it
Basically, there are
hundreds (probably thousands) of affiliate programs to choose from. And
many thousands of other web marketers promoting them, just like you. So
how do you monetize your website as an affiliate?
The first thing to do is
to learn from the masters. I recommend the following sources to get you
This website, owned by
Chuck McCullough, is a very popular resource for those entering the
affiliate arena. Chuck is a first-class guy, and provides lots of valuable
information, links and suggestions in how to be successful with an
At this website - also
owned by Chuck McCullough - you will find his e-book called Affiliate
Mistakes, describing the 15 things NOT to do if you want to
monetize your website though an affiliate program. You can download it for
At AffiliateWorld, you
will be presented with a Top 10, Top 11-20, Elite Showcase, and Beginners
Guide, among other things. I like the look and feel of the site, and the
orientation toward articles and learning. They even have a "Voting Booth"
that allows net surfers to rate various programs.
Similar to the websites
above, WebWorker offers lots of links, recommendations, and tips to
help you make your affiliate program a winner. This site also has quite a
few "tools" for the experienced affiliate. And, a list of "affiliate
services" to use if need be. Quite impressive!
I am including this
website in the subject of local Internet marketing / website monetization
because it show how creative people can get with the idea of using the web
to make money.
What these guys offer is
a way for YOU to be the affiliator, and get others to refer to your
site for more traffic and profitability. Look into it. As the search
engines continue to place value on link popularity in their ranking
stragegies, the idea of creating an affiliate network linking
to your site is very
Before I leave the
subject of affiliates, I want to add that the use of an "affiliate
program" is not the only way you can monetize your site with affiliate
links. Another very successful way - and one Ken Evoy of
recommends - is to place
"in context links" on your page, within the body copy of the page
What this means is that
the reader is able to click on a link that relates to the subject of the
paragraph or page, and the link is embedded in the text. When the visitor
"clicks through" to your merchant partner - and buys - you get
All you have to do to
make this work is establish the affiliate relationship in advance with the
merchant partner. They will then send you the "a href" code specific to
your account. You embed that code into the HTML of your page, and shazam!
You have monetized the very information you are giving to your interested
And, quite often, the
visitor is "pre-sold" on whatever you are writing about, so they arrive at
the merchant site in a "ready-to-buy" state of mind. Very
NOTE: If all that sounds
like Greek to you, don't dispair. Send me an email at
I will be glad to talk
you through it.
You may be surprised to
see that I give
a complete heading, all
The reason is that this
company is so far ahead of the competition when it comes to
the automation of the website design, optimization, promotion,
tracking and monetization process, that I would be remiss if I didn't
devote time to describe it here.
Basically, Ken Evoy, the
President and Founder of
, is a local Internet
marketing genius. What he has done is take almost all the stuff you will
see on this entire website and automate it, so all you have to do is
concentrate on content.
takes care of the
To learn more, go to
page on our website,
, and look into this
fabulous company right now.
Just recently, Google
. This program is new,
and offers service and product site owners an additional way to monetize
their internet presence.
does is place
context-relevant AdWord ads on your website, for visitors to see and click
upon. They then pay you a portion of the cost per click that the
advertiser pays for each and every click.
If you want to
participate in this program,
, and it will take you
to their main AdSense page. You can find out even more by looking into our
seperate page here at
you will find a handy
tool that lets you see what types of AdSense ads might run on your
isn't really a way to
make money from your existing website per se. The reason I
am including it is because the site offers a nifty little e-book that
shows you how to use Google AdWords to make money
Whether you do the
thing, or just buy the
book and learn about how it works, this will help you see how to monetize
a web presence. And, if you do decide to invest in this system, you
wil probably make enough money to make it well worth your
The production of a monthly or quarterly newsletter can be a really
creative process. If you work at it, eventually you will get a
From this, you can provide advertising space for others, and they will
gladly pay you for the traffic.
Please see the
section of our website
for more information.
(Note, this page is
still under construction...please allow a few more
In the mean time, you can find some useful resources at
More on this soon...
8. E-books /
Sound crazy? Hold on a minute. What is the number one thing that people go
to the Internet for? That's right - information.
So why not take what you are passionate about and either provide it as a
downloadable e-book, or in a face-to-face seminar?
Here are a few resources to get your creative juices
E-book Edit Pro
While all four of these
programs will do the job, I want to say a few extra words about this last
E-Book Edit Pro
This little gem has
taken the process of writing an e-book to an entirely new level of
simplicity and elegance. What you do is follow a step-by-step
wizard, and - before you know it - you are ready to publish your
The list of features on
this program will take you over 10 pages to print out! And it's cheap -
just $87.97 US. And if you just can't part with that much
money without knowing how cool this product is in advance, they will
even let you download and try it for free!
Good luck with your
website monetization! And don't forget to explore the other areas of
website. As I stated on
our homepage, it is definitely a "work in progress."
I will be updating the resources on a weekly basis, and plan to add
supporting reviews of all the products and services mentioned as time
If you have questions, please don't hesitate to email me at
I read my email daily,
and will usually be able to respond to you in 24 hours or