Keyword Usage
The
process of keyword usage
is another subject, and formally falls into the subject
area of website optimization and keyword density.
What is needed
here is careful design of each page on your website,
where the proper keywords are selected and placed where
the search engine spiders of each of the search engines will
best find them.
Some programs,
such as SiteBuildIt
from SiteSell
www.sitesell.com
will automate this process for you.
If
you want to do it yourself, here are a few resources
to help you.
- www.keyworddensity.com
This
utility gives you a first glimpse into the density
of your selected keywords on any pages you may wish
to review.
Why
is this important? Because keyword use and placement
is critical to satisfying the search engines and
obtaining a good ranking. Keyword selection is not
enough.
- Another
resource to consider is IBP
from Axandra
www.axandra.com
This program (IBP) has three modules. The middle
one is all about keyword density. If you want a
comprehensive report of your selected keywords,
it doesn't get much better than this!
- www.webceo.com
has a very nice keyword selection and density analyzer
for website optimization. What I like about this
program is the that you can select and study the
density of keywords for each particular search engine.
So,
if your goal were to raise your ranking with Google,
for example, you get a report about keyword selection
and density for that particular search engine. Very
useful.
- Finally,
I would like to recommend Search
Engine Optimizer from
Planet
Ocean Communications www.searchengineoptimizer.com
This
program may be more for the professional webmaster,
but I like it because it displays the actual code
that needs to be changed. And, it give very specific
suggestions for keyword selection and usage. Hard
to argue with that!
As
time permits, we will provide more information and articles
about keyword selection and density. For now, please
explore our NetLocal
website. There are many other resources and links that
will help you achieve optimal page rank and local Internet
marketing success.
Additional Subjects of Interest
[CLICK ON THE LINKS BELOW TO LEARN MORE
ABOUT KEYWORD SELECTION]
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